Compliance as a Moat: The Cheat Code for Going Upmarket

Compliance isn’t just about passing audits, it’s about unlocking revenue. In this session, we unpack how SOC 2, ISO 27001, and other frameworks can become sales accelerators when used right. From winning buyer trust to signaling maturity to investors, compliance has moved from the back office to the frontlines of growth.

Join us as we dig into:

Why compliance builds trust and shortens sales cycles

What VCs really think when they see a startup already certified.

How to approach compliance as a growth lever: not a cost center.

Common traps: over-engineering, poor timing, and siloed efforts.

What happens when Sales and Compliance actually talk to each other.